Jewellery Quarter

The Jewellery Quarter is Birmingham’s most historic neighbourhood. It is this authenticity, combined with its community-feel that is making it so popular amongst the younger demographic. But why should you consider investing in the Jewellery Quarter? Below, we discuss everything you need to know about Jewellery Quarter property investment.

Should You Consider a Jewellery Quarter Property Investment?

The district’s proximity to the city centre’s major offices (a 15-minute walk), coupled with the M6 motorway just a 15-minute drive away, make the Jewellery Quarter a commuter’s dream, both in and out of the city. Against the backdrop of jewellers that trade here and historic monuments like the Chamberlain Clock, the Jewellery Quarter has gained a contrasting reputation as the home to a much younger demographic.

The majority of residents are aged 21-30 here, most of whom will not yet be homeowners but instead long-serving members of ‘generation rent’. With little sign of this changing soon, the investment case remains as incredibly strong as ever, with an average price growth of 28% reported over the last three years.

Why consider a Jewellery Quarter property investment?

  • The Jewellery Quarter is responsible for producing 40% of the UK’s jewellery
  • The neighbourhood has over 200 listed buildings
  • 15% property price growth in five years
  • Two-bedroom apartments averaging a 7.1% rental yield

Jewellery Quarter – A Place of History

As one of the most diverse cities in the UK, Birmingham has an outstanding cultural offering, with world-class facilities, a renowned arts programme and thriving dining scene. Home to the Symphony Hall, the Hippodrome and Birmingham REP, Birmingham also hosts the Birmingham Royal Ballet and Birmingham Symphony Orchestra, just two examples of an extensive cultural landscape that makes up the second city.

Property prices in the area have risen by 28% over the last three years, making the Jewellery Quarter a top performer for growth on this list. Average rental prices have risen to around £930pcm and property in the area includes everything from luxury converted flats to loft-style apartments and townhouses. As Birmingham’s population grows, the Jewellery Quarter will remain heavily in demand.

Key Projects in the Jewellery Quarter

Lockside Wharf: One of the most exciting residential developments in Birmingham, Lockside Wharf is an entirely unique, 61-apartment development offering premium waterfront living just three minutes from the Jewellery Quarter and Brindleyplace.

St Paul’s Quarter: A £125 million mixed-use development, St Paul’s Quarter is home to new apartments, 100,000 sq.ft of commercial space and a new public space. On top of the apartments, St Paul’s Quarter will be home to new craft businesses and local artisans.

Hockley Mills: An exciting mixed-use development worth nearly £110 million, Hockley Mills will cover four acres of land near the Jewellery Quarter train station, featuring apartments, offices and retail units that reflect the authenticity of the local area.

Tenant Profile

Understanding the demographic of tenants in an area is a great way to start your investment planning. Introducing Zoe and Pete, tenants in the Jewellery Quarter area.

Zoe and Pete have recently graduated from the University of Birmingham. Having lived at home for 6 months to save for a deposit, they now rent in the Jewellery Quarter (JQ). Pete works at a nearby creative agency, whilst Zoe is a trainee accountant in the city centre. With a household income of around £50,000, they pay the higher rental prices as being around the other like-minded young professionals calling the JQ home is important to them.

They find the independent food and drink scene in the area attractive. They regularly sit down to great pub food at 1000 Trades, sip craft ales at The Button Factory on the weekend, whilst Pete orders a flat white from Espresso Quarter on his lunch break. The green space available at to them at St. Paul’s Square is an added bonus, and it’s the place of choice for summer picnics.